I’m Ylva, the founder of Ráitas. Reindeer have always been a meaningful part of my life and my Sámi heritage. Through Ráitas, I want to share my connection to these beautiful animals and the traditions and stories that surround them.

The reindeer always come first. Their well-being, comfort and natural behaviour are important in everything I do. I want every meeting to be calm, respectful and on the animals’ terms.

Ráitas is about meeting, learning and moving forward together.